![]() This is going to kick his brand to a whole new level. “Jeezy is all about innovation, as we are, and we’re happy he sees the unlimited potential in collaborating with Oasis to add digital rise to his brand. ![]() “We are so excited about this collaboration with Jeezy and believe this NFT project is going to be one that his fans will love,” said Liquid Avatar CEO and Oasis Digital Studios Co-Founder, David Lucatch. After debuting the snowman logo in 2005, Jeezy continued to feature the snowman throughout his highly successful “Thug Motivation” album series, concluding with 2019’s “TM 104: The Legend of the Snowman” and an immediately sold-out tour to follow. Jeezy’s collaborative campaign with Oasis will feature a series of limited-edition animated and AR-enhanced NFTs and will be accompanied by an audio file of Jeezy speaking about the origins of his iconic snowman logo. His high-profile social media following includes 4.7M Instagram followers, 1.3M Twitter followers, 1.46M YouTube channel subscribers and over 6.8M Facebook likes. Jeezy also began hosting his own talk show, “Worth a Conversation with Jay “Jeezy” Jenkins” on FOX Soul in October of 2020. ![]() In addition to his custom clothing, podcasting and artwork, Jeezy has a line of fitness water called Defiance Fuel, a restauranteur partnership with American Cut Steakhouse and an ongoing incentivized partnership with Tequila Avion. Starting off his career in the music industry under the name Young Jeezy, Jeezy has now transformed into an entrepreneurial success. Through their collaboration, Jeezy is taking NFTs to a new level by embracing 3D and augmented reality (AR) technology in the production of his art. In the first of many offerings to come, Oasis is helping Jeezy utilize NFT technology as a new way reach his extensive fanbase.
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